Paracelsus
1yr ago
I'm with you, and in fact this is the thread that finally got me to stop lurking on the new site and set up an account (under a different name, not that I posted a lot or was well-known on the sub beforehand).
I think what a lot of people here, Scott included, are missing is that wine is not just about the taste. In the same way that literature is not just about the plot. The style of the prose, which gives the book structure, usually matters much more than the story itself. And the background behind the work--the circumstances in which it was written, and when and where and why the author wrote it--also contribute to the importance of a work. Sum up Moby Dick in a sentence or two and it doesn't sound very interesting. But actually reading it is an entirely different experience.
Wine is basically the same way. The taste matters, of course. Nobody wants to drink a bad wine. But for a wine lover, it's just as important to explore WHY it tastes that way... what the winemaker chose to do, how that year's vintage compared to the year before, where the vineyards are, how the climate at the vineyards affects the growing conditions, whether the winery has been around for 30 years or 500.
Not everybody needs to care about these things... there's nothing wrong with buying an $8 wine, or a $30 or $70 big-brand wine without much character to it. There's nothing wrong with reading Dean Koontz or John Grisham or James Patterson novels either! But there's so much more depth out there, for those who are interested, and that transcends far beyond just the actual flavors in the wine.
I am adjacent to the wine business and winemakers absolutely make sweeter wine to appeal to a mass market. Especially at the cheap and widely distributed end of the spectrum. That's what a lot of people want, and the more industrial side of the industry is happy to oblige.
I agree about whiskey too. Jack Daniel's and Woodford are owned by the same company, but appeal to very different people. Same with Old Forester, also the same company. Not just because of the flavor profile, but the branding and perceived associations too.
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