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Notes -
Factors Playing Into Korea's Gender War
Korea is susceptible to outside influence for a few reasons.
There are some other factors to consider that tie into the Korean culture war:
Here is an interesting comment I found on reddit with some stats:
75% of young people are afraid of dating. That's a huge number. Korea had its own version of #metoo across many politicians, celebrities, etc, with some cases even ending in suicide (for both victim/accused). People are too stressed studying and working, they don't have the time to date. No doubt Korean internet/social media is having similar effects warping people's perspectives the same way it is doing to people in the west, and you also end up with Koreans that have warped views of the genders.
It's also interesting that both genders view themselves as the victim and that the other gender has unfair advantages. There likely is an element of truth to their claims, and this is a classic case of the grass being greener on the other side.
Megalia's Legacy And Influence On How Feminism is Viewed In Korea
This isn't the first time Korea's gender war caused huge controversies in the country. Megalia was a highly controversial feminist website that had a large influence on shaping Korean views on feminism during 2015 and 2016. According to Wikipedia, 50% of women in Korea considered themselves feminists and 25% of them attributed Megalia as the reason for it. That's 12.5% of women being influenced by a singular group, and supposedly Megalia was extremely full of misandry, with statements wanting to kill all men, calling men bugs, if they had a boy they would abort, celebrating actual stories of men being murdered, and other standard anti-men statements take up to the next level of extreme.
Just some examples of things members in the community did:
To try to keep things fair, here are some points in support/defense of Megalia:
Here are some related drama that happened around that time related to Megalia that the west got some exposure to:
https://old.reddit.com/r/gaming/comments/4tk21u/id_like_to_share_a_disaster_happening_in_korea/ https://old.reddit.com/r/news/comments/4xummg/korean_actress_kim_jayeon_fired_by_gaming_company/ https://web.archive.org/web/20201225070116/https://np.reddit.com/r/manga/comments/4u5jbb/last_3_days_for_korean_manhwawebtoon_community/
To spare the details, there was a lot of controversy in Korea's internet, kdrama, gaming, webtoon spaces all tied to Megalia and feminism.
People made all kinds of attempts to tie Megalia and its influence to other related scandals. For example, in 2016 there was a huge political scandal involving then president Park Geun-hye being influenced/controlled by a shamanism cult. 2 million people ended up protesting and she later got impeached and arrested for the scandal. People online attempted to tie this to a conspiracy of hidden cabal of rich women in Korea using the media and politicians to support the ideas that came out of Megalia. Supposedly the Justice Party, the third biggest political party in outright declared public support of Megalia and members of Megalia infiltrated Korean news media, the Huffington post, politics to push their agenda. The source of this data is suspect so I would take this information with a grain of salt, but the point is that Megalia had such a huge impact on Korean internet discourse.
This is all past drama, but it had a huge net negative impact on Korean men's view of feminism. Even Korean women's support for Feminism began to drop due to all the controversy around it. More sensible feminists in Korea make sure to distance themselves from Megalia, but it seems to have left a permanent negative connotation of feminism in the eyes of Korean culture. If you look at recent trends, feminism has decreased outright support in Korea, such as the number of women in their 20s considering themselves feminist dropping to 31.3% in 2023.
Recent Korean Gender War Drama
I'm going to talk a bit more about the video brought up in the OP: Gacha Drama and the Korean Gender War
It's quite an informative video, although it misses some crucial context which is the information I covered above. It does seem like he covered the topic a bit in his follow-up video, but I don't have the time to watch it right now.
To summarize the video, there was controversy in a Korean gacha mobile game because a promised swimsuit skin (cosmetic purchase for a video game character) for the female character was a wetsuit, while the corresponding swimsuit skin for a male character was just a regular swimming trunk with his abs exposed. Gamers got angry and thought this was driven by feminist ideology and that their precious games were forced to be censored (remember how important games are to Korean culture?). They found a female artist on the project who had extremely feminist views (retweeting tweets from Megalia, except it was 5 years ago), blamed her for this, and pressured the company to fire her. However, it turns out this was completely false, the actual artist of the swimsuit skin was a male, and the main decision maker to give the female character the wetsuit was also a male. So to outsiders, it just looked like a group of gacha gaming incel men bullied a company into firing someone for political reasons even though said person's political views had no bearing on the decision the game company made.
Here is a decent writeup of another recent gender war controversy in Korea: https://old.reddit.com/r/korea/comments/18dz3je/least_biased_perspective_on_recent_megalia_hand/
Take a look at the hand sign in Megalia's logo: https://en.wikipedia.org/wiki/Megalia#Reaction_to_Gangnam_Station_femicide
While the official stance on the meaning of the hand sign is that it represents an equal sign, in reality, it was used as a way to insult men's penis size. It's basically a dog whistle much akin to the ok sign being a white supremacist symbol. Unlike the ok sign, which was a hoax perpetrated by 4chan, the Megalia hand sign was used by actual members of Megalia to insult men.
Personally, I think this hand sign thing is blown a bit out of proportion, maybe some of these are intentional but I also think from certain angles and resting positions that pinching hand gesture can just come out naturally. Regardless, it's become a tainted symbol and something animators/game developers have to be conscious of in Korea now. Outsiders looking into the current Korean gender drama just see a ridiculous controversy, but they don't have the contextual understanding of how tainted feminism and anything associated with it has become in the eyes of the general Korean public.
I also don't think their concerns are completely unfounded even if you ignore the context. If you've been following gaming, you'll know about all the controversies related to gender/beauty that have riled recent produced names, especially from Western developers. There were controversies regarding body types, characters made to look ugly (such as in Pokemon Go), progressive storylines/ideas being pushed via Sweet Baby Inc. the list goes on and on. These trends can be argued to stem from a Feminist perspective. Stellar Blade is a recently released title from Korea that opted to not play into those tropes and instead allows a main character to be a conventionally sexually attractive female, but even that game now has a controversy around censorship. For Koreans looking at these developments on the West, it's not far a stretch for them to want to protect entertainment being produced in their own country from meeting such a fate.
Ultimately what comes to the West is highly filtered and the only reason these stories even come here is because Korean games/webtoons/tv shows/drama/kpop has a fan following. Actual gender/political war issues are less likely to make their way to the West because the number of people who would care about such things is significantly smaller.
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