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Notes -
Are you talking about what's collectively known as green stamp promotions? Where purchase volume earns points that can be traded for rewards?
AFAIK those all migrated into various purchase appsapps, for far more thorough user tracking and individual promotional price targeting.
That's close, but I mean more along the lines of:
Packet of branded food item (coffee, cereal, yoghurt, soft drink, snack, etc)
"Collect X proofs of purchase and get a free Y!"
And the free Y is something durable and/or worthwhile, and the X proofs is realistic, not triple digits. Or if it's triple digits the Y has real monetary value like a games console. The branded items running the promotion were available in every shop, so it was designed to cultivate brand loyalty rather than loyalty to a chain of shops. Stamps were more agnostic about what you purchased and tend to be limited to one chain or a small consortium.
I suppose most marketing campaigns have transferred to apps, loyalty schemes and other sign up lists, but I get the impression those are focused on discounts and other volume sales promotions rather than straight up material freebies.
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