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I think part of the problem is simply a failure to optimize for quality. An absence of merit and meritocracy. It's not required for wokeness to be an objectively negative property in games as long as it distracts from quality. If you had a substantial fraction of people obsessed with blue flowers to the point that they start hiring people to work on their game on the basis that they are fellow blue-flower enthusiasts rather than their programming and game design skill, that alone would decrease the quality of games (or productivity in pretty much any industry). If you insert a bunch of fanservice characters whose main appeal is that they wear blue flowers, and fail to make them appealing in other ways because the blue-flower-wearing takes care of that in the minds of the developers, then you end up with lackluster characters from the perspective of anyone who doesn't care about blue flowers. If all mainstream games all start to share similar plotlines of evil villains trying to poison all the blue flowers, or worse, dye them red (the horror!), people will get tired of it. Nobody cares about blue flowers, tell some good stories!
Any overly ideological creator that gets too self-absorbed in their own niche obsession will struggle to make good content that appeals to anyone who doesn't share their obsession because they get too many false-positives from self-masturbatory appeals to their own niche and stop optimizing for more objective quality once something meets their own distorted subjective view.
This is why any overly preachy content is cringe and lame even when it contains a message that I agree with. The fact that wokeness in many instances happens to be toxic and destructive is just the cherry on top. The ideological obsession is the majority of the problem.
I don't even think this requires actual ideology. Nepotism gets you to the same place. And there are people that would argue (including me) that a lot of these culture wars in gaming and the media are based around nepotism, and see identitarianism as a way to distract from this.
I know at my workplace, they're having to redo the diversity training because it put nepotism on the same level as other forms of discrimination and people did not like it.
I'm not sure you can disentangle that, as the majority of these cases are not biological nepotism, as in people hiring their siblings and cousins, but ideological nepotism: people hiring their friends and colleagues who think the same way that they do because they have a shared ideology. The ideology and the nepotism feed into one another. Without the ideology they wouldn't feel such hatred for outsiders that they would feel the need to discriminate against them. It's not simply self-interest because they're not (usually) hiring actual family members.
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