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Notes -
Shinola is an odd name for a watch company; before the stores opened I only knew it from the saying "doesn't know shit from Shinola" which refers to a brand of shoe polish that was discontinued around 1960.
The name "Shinola" was actually used by an earlier company, from whence the phrase "shit from shinola". The current Shinola in Detroit deliberately picked that name to acquire some of the gloss for marketing high-end manufacturing. It's part of a broader idea about restoring the glory of Detroit. Their watches are quite nice, stylistically, although they don't have the finer mechanics that watch afficianados care about. But they look nice, which is what most people care about. Technically, these watches are not "Made in America" as they source many components from abroad. But it's the closest America currently really has, and Shinola supposedly aims to eventually make everything in-house.
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