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Notes -
I'm not from the US and have never bought a copy of Sports Illustrated; it's only really known outside because the swimsuit issue had reached iconic status. But as yourself and most other posters have indicated, the swimsuit issue and changes around it probably had little to do with the overall success of the magazine. It was apparently a weekly magazine up until 2018, and you have to assume that the other 51 editions every year would need to do well for it to have survived so long.
However, I don't think the failure of the title is an indication of a failure to market towards "red bloodied males", nor do I subscribe to FiveHourMarathon's view below that it represents the shattering of general sports interest. In both cases because there is still a "red blooded", general sports magazine that appears to be quite successful - The Athletic. This just looks like a classic case of a media business failing to really transition to a new business model with the arrival of the internet.
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