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Notes -
It's aesthetic for the ads, not to change user behavior. This is obvious because (a) the instructions on the tube suggest a 'pea size amount', ie. much less, and (b) because the amount used in the ads would probably be unpleasant to brush with (at least ime).
Consider that almost everyone occasionally squeezes out too much toothpaste because there's an air pocket in the tube or they're overzealous with a fresh tube or trying to force out a hardened layer on top because they forgot to put the top back on or whatever. This means that everybody gets the experience of using an ad-sized amount of toothpaste occasionally. And it's usually pretty unpleasant, at least for me. It doesn't happen that you accidentally use 3x the toothpaste volume and think "wow this is pretty great". For conditioner, this is absolutely true I think, but not for toothpaste.
In other words, if they wanted to make you use more, they'd make it taste better.
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