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Notes -
Okay, this got me curious so I tried it for the second period of tonight's hockey game, as viewed on a semi-local feed in Canada. For the most part only the people most prominently featured are mentioned.
There's actually less emphasis on diversity than I would naively have expected, though there's certainly more than there would be in, say, 1984.
Also, no ads particularly geared to farming and no ads for sports betting (though these get small spots outside actual commercial breaks, which I didn't count). These would have loomed large in a game shown on CBC, I'm sure.
EDIT: Much more notably underrepresented than whites were aboriginal Canadians and South Asians. When I look at my city, even in the expensive apartment complex where I mostly work, I see way more of these demographics than I do on television, even fairly woke television. I don't think I saw a clearly aboriginal face even though I'd expect there to be some among the construction workers seen in the second ad. Blacks are way overrepresented, no doubt partially due to spillover from the US. I'd say whites and East Asians are represented about right. "Hispanic" as its own distinctive group is barely a thing here.
There was one ad (not noted above) I'd characterize as very woke, but not in an obnoxious way. It consisted of a South Asian man talking about how Bell Canada's support had helped him move to Canada, learn English (and he was pretty well-spoken though he did retain a noticeable accent) as well as gaining technical skills, and build a new life here, over re-enactments of key moments in his early time here.
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