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Notes -
Could this be explained along basic economic lines or trends?
Eg. (taking a stab at this, but likely other folk here are much better at it than me):
The skills and patterns for getting to the top of social media sites are now well understood and cheap/easily bought (you can take effective courses that will train you). So we're starting to see an over-supply of attractive people who are good at engineering their way to the top of the algorithm for any given niche, and an under-supply of niches that are still lucrative.
These same attractive people are prospecting for new niches, and then zero-sum competing with each other for dominance of each given niche.
If this were true, I'd expect, in the short term, as these specific niches are being prospected, that a small fraction of the folk dominating each niche to have some legitimacy - they're folk who know their niche, and then picked up the social media dominance skills as secondary. The rest followed some other path, that led to them having a social media skills and now shopping around for which niche they can best exploit or dominate, or something along those lines.
In the longer term, as each niche becomes more and more extremely competitive, I'd expect the low value add folk to gradually get side lined or marginalized, and the folk who actually have something to contribute to start dominating. Likely through any of several methods - though I suspect actually having or gaining the skills and talent necessary to produce original content won't be one of them, since probably the best way to dominate a niche is to become an opinionated and effective aggregator as opposed to becoming an original content creator.
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