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Notes -
I think "wokeness" is the wrong way to think about what's happening.
It has more to do with women who have worked their way up in the entertainment industry with the help of some affirmative action and are now in important decision making positions.
As they approach the end of their careers they want to be remembered as groundbreaking feminists and give talks at women's conferences and that sort of thing. But they can't get much attention for that sort of thing if they are producing content that's mostly popular with males.
There are other contributing factors. Advertising driven TV networks produced content mostly aimed at women. Women make most household purchasing decisions, so they are what advertisers want. Subscriber funded content naturally has a more even male-female split. However the back catalog is more female focussed.
So the marketing numbers tell them to produce more male focussed content. The lady execs resent that and push back. It feels wrong to them.
There was that famous quote from an Amazon exec who complained that if they based their decisions on focus group results they'd make nothing but movies about white men with guns.
Which strikes me as false. I'm open to other races. I'm sure they could find an American Chow Yun-fat.
Sci-fi / fantasy genre content has another issue. Making content nerdy men enjoy feels low status. After a few comic con panels they want to try to attract young women.
There also seems to be a thing where men who have daughters start wanting to make their content more appealing to young girls. However they overestimate the crossover appeal of their stories and end up producing things no one wants.
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