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Notes -
Almost half of SNL’s viewers are 50+. KillTony is primarily 20s through 30s and capping in early 40s. I also disagree that the Nielsen Box is a legitimate metric for gauging the median viewer (if such a thing exists). The kind of person who participates in surveys or would put a company’s box in their living room are going to skew “old-fashioned” in life choices
I don’t watch SNL anymore, but the spread is via clips on social media. It has 13 million YouTube subs to KillTony’s 300k.
Numbers don’t indicate actual quality or which is funnier week over week, obviously, and SNL is def hit-or-miss, but who’s sponsoring your guys and is it all products aimed at that demo?
Having more comedy content and opportunities for up and comers is always good. Maybe I’ll add them like I did Desus and Mero.
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This is reminiscent of the cope during the 2016 primaries that polls were underrating Bernie because only old people would respond and have landlines. Presumably any well-calibrated measurement can correct for the bias of their sampling method. Also I have never, not even once, heard of Kill Tony.
I’m sure they were underrating Bernie. Probably, Bernie supporters are just more likely to be terminally online and less likely to go to the polls. Unless you think young people are likely to answer calls they don’t know, participate in polls, and place corporate surveillance boxes on their cable TV set…
I doubt it. They probably do simple age and socioeconomic adjustments which don’t adequately balance the selection bias of people willing to fill out every hour of tv they watch or place a corporate surveillance box on their cable tv set
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