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Notes -
They never cared. The whole idea that Bud Light was the victim of fence sitting was simply cope to avoid admitting that conservatives got a rare (ultimately meaningless) cultural victory.
If they actually wanted to save Bud Light there would have been some sort of effort (before it allegedly betrayed them). They just wanted to laugh at conservatives futilely burning Keurigs again and then they wanted to not be laughed for being wrong at so they tried to spin the narrative.
Bud Light never got that audience and it's debatable if it was ever close (or a potential replacement for the one they lost) and not just the sorts of things people like the hapless marketing executive are just trained to say and think is good because of their milieu.
Most of the time I think what happens is conservatives just grit their teeth and keep watching/buying, the media praises the company and bequeaths it free advertising and the company gets to take a victory lap at how successful "inclusion" is. But Bud Light isn't Disney, it's relatively easy to swap. So here we are.
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