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Notes -
I can only suspect it's mainly parasocial. It looks like a substitute for hanging out with an entertaining friend. It probably also serves up affirmations - I liked x, popular person y also likes x, pleasant vibe.
I think that watching "let's plays" is often similar. Possible hot take, but I almost want to say it's an indictment against modern society. Some people (quite a few?) are too low on energy and too lonely to even play a game alone or wrangle someone to play it together with, so they watch a parasocial video instead.
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