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Airlines are banks. You read that right. Flying is both such a necessary service and so unprofitable that it slowly has become a subsidized activity of companies whose main business is actually controlling a currency in frequent flier miles which other, actual, banks will buy and integrate into the rest of the financial system.
Banks behave differently than other businesses because they're a peculiar kind of business that's allowed to print money and is so important to the economy there is an expectation that the State will bail them out of a crisis. And so it is with Airlines.
As Taleb point out in Black Swan such enterprises are in the business of hiding risk. The stock price then isn't properly understood as a bet on earnings (at least not for the most part), but as a bet on the solvency of the State and its willingness to enact a bailout in the next crisis. A bet on the solidity of the financial system and how much that particular part of it can act as a safe haven.
The key similarity is that neither industry has much in the way of moats. They tend to be too competitive as there is nothing to prevent new entrants from boosting supply.
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And this is indeed what Airlines do. They sell credit services and benefits directly and administer their own mini-financial system as a main activity.
Transportation is not just a secondary activity, it's actually a loss leader. They consistentlyt lose money on operating plane trips to the tune of a few cents per seat and the disclosures we got during covid's loan season show the loyalty programs are worth more than the total market capitalization of the airlines which implies the transportation sides of the business have negative value.
But what if KitchenAid started selling free toaster vouchers to banks for more than their market price? What if financial instruments started getting valued in those vouchers? What if there was an exchange rate for different voucher types? What if this was the main way they make any money?
The real magic here is in the fact they sell miles from their loyalty programs to other companies (like AA to Hertz) so they get the incentive benefits. These are sold at a markup, and the customer pays back the balance by flying. Given these miles are printed from nothing, they look very much like loans. Actually it's not quite from nothing, it's from the future expectation of the ability to fly, which is not really that different from the future expectation to redeem your money from a fractional reserve bank.
This makes the airline a sort of central bank of their own service backed currency that can, and does, adjust the value by controlling the supply and redeem rate. And importantly, this currency isn't taxed so it's possible to create weird tax free financial instruments using these, in a way that's really not dissimilar to how cryptocurrencies work today.
I think that's a smart evolution of the business, although I wouldn't say there's any particular magic in this step either. This still falls under the universal logic of IOU issuance: anyone can issue their own IOUs (printed from nothing) and decide both what it takes to get one and what the redemption value will be.
I guess what moves it to feel more 'bank-like' is that the airlines take tracking accounts in their database very seriously, compared to less serious bearer punch-cards for free Subway sandwiches or whatever. And flights are more universally desirable, compared to more subjective businesses. Maybe I will use Hertz instead of Avis if it's giving me $X towards my next flight on my usual airline, but for some reason if they were partnered with Mcdonalds reward points, it would take a lot more than $X to move the needle.
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