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I agree and was a bit amused when certain people on the right, who seem to think everything can be quantified, were gasping that he paid tens of billions for a business that was either barely making money or none at all. But this ignores the central role Twitter has in our politics. It is, as Musk noted, the closest thing we have to a "town square". Facebook, Whatsapp or Instagram are not political in the same way. Sure, Whatsapp forwards can have political content but there's no "public arena" aspect to it as on Twitter.
This is something the left has understood intuitively for a long time. All those conservatives making fun of those humanities NGO losers didn't understand the latter were playing the long game, and a different game at that. A slow filtering into the institutions where the main currency is social clout and influence. That's basically what Twitter generates. Whoever controls it, has a very strong influence on public discourse.
For the same reason, when boomer conservatives gave up on cities and told everyone to ignore university and just focus on money, look at where that led us. The steady march of insanity from the 1990s up until 2020 couldn't have happened without unilateral surrender. Elon isn't even that right-wing, but at least he's fighting back. IMO, his Twitter purchase shouldn't been seen as a business investment so much as political activism.
P.S. it also seems Threads is tanking badly after a brief surge, so there's that. D.S.
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