"In your interest" is very vaguely defined. Is being perceived as a cool dude in your interest? For myself, I don't really care for it, but many other people behave, like they do. Can I deny them their agency and claim that their true interests lie elsewhere? I think it's be presumptuous. If they say they want to be cool, then they want to be cool. And then consuming brands that are perceived as "cool" would be in their interests.
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Notes -
"In your interest" is very vaguely defined. Is being perceived as a cool dude in your interest? For myself, I don't really care for it, but many other people behave, like they do. Can I deny them their agency and claim that their true interests lie elsewhere? I think it's be presumptuous. If they say they want to be cool, then they want to be cool. And then consuming brands that are perceived as "cool" would be in their interests.
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