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That's kind of solipsistic as well. Russia doesn't have anything even closely resembling New York Times (I guess, Meduza which is an independent media opposed to the current regime; or Vedomosti, Wall Street Journal-like magazine, whose journalist was arrested, and which was bought by an oligarch close to Putin). The worst American rag is better than whatever Russia has. So why exactly Russian memes should propagate aside from them being anti-American?
But that's exactly my point - they shouldn't and won't. From the perspective of a hypothetical emperor of Russia, if you were to focus on one thing, population numbers are simply not the primary driver of success. You have to convince people that your cause is right. That's not just a post-modern perspective, that's the task of every leader in human history. (In some systems those you have to convince are an aristocracy, in some the wealthy, in others almost everyone, but it always works the same way.)
The Internet and automatic translation simply makes it impossible to be a big fish in a small pond, as your "subjects" will be inculcated in the most effective (read:virulent) ideas that they are exposed to on the web. You either win on that battlefield, or on the physical one. Putin was at least wise enough to recognize that he and his nation weren't up to the memetic battlefield; his mistake was overestimating Russia's ability on the physical plane.
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