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Notes -
If donations to the “National LGBT Chamber of Commerce” were what conservative boycott organizers cared about they’d have acted years ago. They didn’t. The evidence is that conservatives don’t care much about companies donating to these kinds of political organizations.
They did claim the two most senior scalps in the marketing of Bud Light, and neither they nor other beer brands that cared to the same audience will try a similar marketing technique again. Look at how quickly so many on the left walked back anti-police rhetoric as soon as polling data showed even a small swing against them.
Why not? Has the internal culture changed? Have they become more sensitive to the values of their core customers? The evidence suggests they still think LGBT inclusivity is more important than appeasing the politics of rednecks. Unless AB’ internal messaging is explicitly marking this as a cynical move to stay in good graces with the powers that be, some poor sap is going to rise through the ranks actually believing that LGBT inclusion is a core value of Bud Light, and then they’ll make the exact same mistake as soon as they’re put in charge of marketing.
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