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Notes -
I honestly think the Mulvaney promotional can was the genius idea of the marketing lady - or rather the ad/marketing agency she hired - who had been put in charge of revitalising the brand, and that there wasn't much oversight. I don't know who her immediate boss was/is, but she was given the task "get the brand selling again" and that means "get young people drinking it" and she thought "where are the kids today hanging out? oh yeah TikTok and Instagram" and she went for "who's the big influencer name?" and here we go.
If there had been "people in the room" I do hope somebody would have gone "but what about our existing client base?" but I don't think there was even a room. She was going on in the interview about how she had been handed the task and I do think it was her and a couple others and she had the last say on what they'd do:
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