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PaperclipPerfector  1yr ago (text post)   33441 thread views

Culture War Roundup for the week of April 17, 2023

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I feel like this depends what your goal is. Switching between brands should still reflect badly on the person responsible for the brand and send a signal to other companies/brands that you’re willing to vote with your wallet.

I’m not sure its politically valuable to care about punishing the Joe’s boss’ boss for Joe’s decision. You’re talking about really indirect effects (the boss’ boss now wants to hire a boss who will hire a Joe who won’t alienate republicans).

I’m not sure its politically valuable to care about punishing the Joe’s boss’ boss for Joe’s decision.

Indeed. The objective isn't (shouldn't be?) to bankrupt the parent company's bottom line or fire the CEO; this is a confusion with means and ends. The right-wing objective should be to stop pro-trans advertising from trying to propagandise audiences in future. That can be accomplished by a relatively limited outcome that whatever activist thought up this stunt, doesn't get listened to in the boardroom next time because "Remember the shitshow last time".

Getting that guy fired, getting that guy blacklisted, getting his boss fired, bankrupting the company - these might send a strong signal and a chilling effect to others, but they're at best stretch goals and possibly counterproductive vindictive overkill (after all, the parent company puts out manly non-trans beers too). Failure to reach those ends does not mean your boycott failed.

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