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On the day specified, probably everyone who follows and engaged with Mr Beast content on Tik Tok saw those videos. It’s not “passionate anti-trans community boosts message to the top”, far from it. The videos were tagged Chris and Mr Beast, they showed the “characters”, that’s what rose to the top for the entire MB community and is the most important thing they wanted to Tok about. The median Mr Beast fan must have engaged with it and liked it to some degree. Per your example, if something happened to a Hindu in India, pro-Hindu content would flood to the top of the tag “Hindu” and overpower any anti-Hindu sentiments. You might still see anti-Hindu content somewhere, but not at the top, somewhere lower.
YouGov is inferior for an obvious reason. YouGov puts their “ads” on random websites and expects people to answer the poll. This select for, how do I put this, very dumb obedient people. It also selects for a decidedly non-median zoomer, because Zoomers don’t spend time wiggling around on websites, they spend their time on platforms. They use Tik Tok as their version of Google, for instance. And frankly, what weirdo would answer polling questions on a random website from a sidebar ad or pop up? Pew Polling similarly skews the results, because Zoomers don’t answer random phone calls, mail in surveys, or emails.
Tik Tok is the default place they hang out online, they self-select their interests, and they vote their interests to the top. Unlike a Reddit, being “early” on voting has no effect. So after a day, you get polling from all the Zoomers who opened Tik Tok that day and self-selected for Mr Beast. The videos must have been liked and high engagement to rise to the top of that tag. Even better, it’s anonymous.
I don't think this is how they do they do their specific polls on more serious issues. In any case, they have a proven track record of doing pretty well in the only instances where their results are actually testable, in elections.
https://d25d2506sfb94s.cloudfront.net/cumulus_uploads/document/2uo7zs3zo8/Record_of_Accuracy_YG_w.pdf
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