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Any executive in that position knows what would happen if they did that. Maybe it would sell more for a bit, but then the vocal minority would start loudly complaining, and claiming Amazon is white supremacist, and this executive would have to answer for it.
Having a job at a place like Amazon makes you a different person, wherein you must constantly portray yourself as squeaky clean. I frequently find myself acting like a very different person at work than I actually am, and operating contrary to my own values. The most important thing is avoiding controversy from both inside and especially from outside the company. This always makes me think about egregores, and how within the company it's possible that absolutely everyone is operating against their own interest, because the entity of the company "demands it" in some way.
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