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I read the article and found it all amusing. I'm all for auteur-driven storytelling, but it seems at Amazon they want it both ways - they want their shows about niche interests to have massive budgets and be tentpole hits. This queer baseball comedy cost >$10 million per episode to make; that's blockbuster TV territory, not what you pay for a single creative vision.
I'm no fan of The Big Bang Theory, but if you actually want a show to hit that kind of viewership yeah, maybe you do need to play to the common man. And if not maybe you need a way to control costs. Amazon seems to want to have the prestige of HBO, and thinks that spending a couple billion dollars oughta do it. But HBO didn't become HBO through financial largesse. They had a very deliberate vision of what they wanted to be.
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