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Culture War Roundup for the week of March 13, 2023

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Does anyone have a good model for Elon's thought process here? I do not see him deriving any satisfaction from his current role at Twitter.

Investing effort as the CEO of a Social media product seems like a big step down from being known as a Tech Entrepreneur in the Electric vehicle or commericial Space aviation space.

Getting into fist fights on Twitter trying to squeeze non advertising revenue from a social media product seems like the least interesting and the most self-defeating thing to do. The general population is now accustomed to getting Social media for "free". It's a losing battle to make them pay for it with the glut of other "free" options.

Does anyone have a good model for Elon's thought process here? I do not see him deriving any satisfaction from his current role at Twitter.

Epistemic status- Confident: I think he originally bought Twitter because he thought it was a morally good thing to do, that he would bring back free speech, even though it'll be at a small cost to him because the return on investment would be lower than if he just kept his 55 billion in Tesla stock. But when he bought Twitter, it caused advertisers to flee, because they don't want the bad PR of being associated with free speech Twitter. Elon realized he massively over paid for Twitter, and has since been scrambling to make Twitter remotely profitable, and not go the way of Tumblr after Yahoo bought it for $1.1 billion and sold it for 3 million.

Epistemic status- I think this is true but I'm far from sure: I also think he gets caught up in internet arguments and drama the same way lots of normal people do. Lots of people share memes and get into pointless arguments on the internet. Elon is the same, but just has far from eyes on him than anyone else. He's probably relatively unbothered by the abuse that gets most celebrities to stop getting into constant culture wars. Also, he knows that his tweets going viral from people hating him still gets Twitter views and in the news cycle, so him saying something dumb often earns him more money than him saying something smart, at least in the short term.

Also, I don't think trying to turn Twitter into a subscription model is a bad idea. Ads, even when your site isn't blacklisted by a lot of advertising companies, pay very very little. If he can get even a very small fraction of users to subscribe, it can easily out earn advertising. For example, Tumblr introduced their own parody checkmarks(you get 2 for $8!) after Twitter start selling them, and the Tumblr app gained $263,000 in consumer spending since the paid verification scheme was launched, which amounts to a 125 percent boost in iOS in-app revenue(https://mashable.com/article/tumblr-twitter-blue-tick-revenue). Which is a pretty massive amount for a joke.

And my guess is Twitter will make a lot more than 263k per month on check marks.