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naraburns  nihil supernum  1yr ago (text post)   34915 thread views

Culture War Roundup for the week of March 13, 2023

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To say that the ad campaign was a complete failure is an understatement. It resonated with very few non-religious people, failed spectacularly with leftists in general, and came with the same amount of pushback that any other Christian sentiments in popular media would receive.

Is this true? A quick search claims that "'Love Your Enemies': Jesus Ad Was Second-Most Engaged Commercial During Super Bowl."

The campaign focused on a perception of Jesus with traits that are explicitly progressive. Examine some of the perspectives given by the organization

Now is this necessarily a bad thing? Consider a possible target audience of blue tribe members who aren't particularly political and don't hold their beliefs strongly. Getting some mindshare might push some people to learn more about Christianity, and while the messaging in the ads is progressive coded, a normal person searching for more information about Christianity is not likely to end up at a woke church, but at some more mainstream place. At that place he'll hear some things he agrees with, as well as some things he doesn't, such as pro-life and pro-family teachings.

Consider it a bait and switch, where it'll get some people in the door of churches, and maybe some will stay. It's not progressive coded but just mainstream programming coded.

Second-Most Engaged Commercial During Super Bowl."

Engagement =/= actually achieving your goals, though. As much as people say 'any publicity is good publicity' it really isn't necessarily the case.

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