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Notes -
I never understand how DCs animated tv/film division can put out so many great products while the live action ones are consistently worse.
Warner Bros owns DC and thus has all of the film / tv / etc rights.
WB Animation values the DC universe because it's a very useful setting for action adventure shows & films. Most of their other IP is aimed at a younger audience -- Looney Tunes, Scooby Doo, others. So DC films are actually their opportunity to make more serious content.
WB Film likes making serious respectable dramas. They view comic book films as ways to make money to make their "real" films. Comic book films are just seen as a way to market toys and merchandise. It doesn't matter if they're good so long as they get kids excited.
Ben Affleck got disillusioned with working with WB on Batman / Justice League because when he was talking about story problems with the studio an exec straight up told him "I don't care if the movie is bad."
Well, that confirms what we've long suspected - they don't care if it's bad if it makes money.
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Marvel just got luckier more than anything else. Also animated stuff is much more niche, less money is required and earned via that stuff so its is much more appealing to the masses.
Also, DC owes a lot to BTAS (Batman the Animated Series) which along with Superman had animated movie spin offs. Since these were superior to the live action movies then, they set the tone and DC just made more animated stuff for nerds like us. I honestly like it a lot.
Why do you think they struggle? Replicating marvel is not smart as they are an anomaly, not the norm.
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