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Notes -
The problem there was that Amazon were successful in the wrong way - they intended Alexa to be "sell more stuff for us" but marketed it as "your handy home assistant that does all the automated tasks for you". People used it that way, but didn't bother using it as "Alexa says you need to buy more dog food, here's the Amazon offer on a 50lb bag of kibble". They provided too many services; what Amazon intended was that people would be conditioned into "use Alexa to shop on Amazon" but instead people did use it to play music, answer questions, check the weather, and the rest of it.
The irony is that it might have been more successful for Amazon's intentions if it had been stupider. Just make it to perform "instead of logging on to your Amazon account via smartphone or PC, use Alexa to order goods and look for bargains via voice input".
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