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Notes -
I figure that can be perfectly valid evidence for the quality of the product! A company shelling out money for sponsorships signal that they believe in the product itself, which is important in situations where the consumer needs confidence that they won't drop support for it in the near future. For e.g. tech like game consoles this is especially valuable.
The Kardashians also have a personal brand to protect. If they sponsor a product I can be more confident it won't be so bad it'll damage their image; ceteris paribus this is certainly better than nothing.
I don't know about that:
https://www.cnbc.com/2022/12/07/kim-kardashian-floyd-mayweather-crypto-scam-lawsuit-dismissed.html
Much as I hate to diss crypto, coins whose primary selling point is some gimmick of burning supply when people buy/sell are garbage. There ought to be some kind of use-case. Well in this case the use-case is forking it and running off with people's ETH.
Well, I mean evidence in the bayesian sense. When it comes to "new crypto coin with no clear practical use case" my prior is strongly on "scammy pyramid scheme"; the soft evidence of celebrity endorsements does not do too much to move that.
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