An in depth proposal for how Elon can brute force the Problem of Identity to make 10s of billions off of Twitter Verifications.
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An in depth proposal for how Elon can brute force the Problem of Identity to make 10s of billions off of Twitter Verifications.
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Well that's the Beauty... you'd probably set off legal alarm bells directly selling "Coca Cola"... but most brands are neither that specific nor specialized.
Even taking Coca-cola if Twitter felt it couldn't resell that verification it still is under no obligation to enforce the verification. So you'd get millions of CocaCola impersonator accounts all fucking with the brand.
Meanwhile every Coca-Cola related term and brand that can plausibly be sold would be "Coke" "Sprite", etc. The company has hundreds of brands, most of which twitter could sell off the verification for with enough plausible deniability that it wouldn't set off trademark law.
Sprite for instance has dozens of possible meanings, digital, fantastical... the only reason Twitter would ever enforce one meaning or verification against all the others that even might be brands in their own right is CocaCola paying them to do so...
Coca cola will not pay so much to keep "Sprite" handle from being used by some 2D artist, and uses confusable with Sprite drink are blocked by their registered trademarks.
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