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This paper (I have seen the same theory in other places, but don't know how many independent sources it has) suggests that Northern European houseproud culture is a lingering effect of home-produced dairy products being sold outside the home in the Early Modern Age - dairying required the highest hygiene standards of any farm activity.

The obvious test is whether olive oil people and their descendants are less houseproud than butter people and their descendants. I wouldn't know how to test this given the obvious issues with the accuracy of intra-European racial stereotypes. This theory is of course perfectly consistent with the idea that Medieval peasants lived in filth - it predicts that Northern Europeans didn't become houseproud until semi-commercial dairying became a thing.