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Notes -
That's their "standard" rate, but they also have a 70% royalty rate (30% Amazon cut) that applies to most books in practice. You just need to price your book between $2.99 and $9.99 USD and allow it to be part of Kindle Unlimited.
(The reason for positioning the lower rate as the standard one is probably because a bonus for including the book in KU sounds nicer than a penalty for not including it, even when the practical effects are exactly the same)
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