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The term "shadowban" was invented in the context of phpbb-style single-thread forums, which were usually fairly low-traffic. The visibility of the specific post in a specific thread is very binary there - either you see it in the correct position, or you don't. So Shadowbanning there is a simple concept with a specific meaning.
Twitter works very differently in that it's theoretically a flat system and every tweet by every user is at the same level. Time is the only natural thing to filter by, but even that doesn't really work that well - if you follow 10 people, you probably don't really want the one that tweets once a day to be effectively invisible due to being drowned out by the one who tweets every 10 minutes. There always has to be some sort of algorithm in place to determine which order tweets show up in. A strict "shadowban" meaning your tweets never show up outside of viewing your timeline would be easy, but also very obvious. But when you have an unknown and unaccountable algorithm deciding whose tweets are seen when by who, it's equally easy to make any tweet show up less or lower for any reason you feel like. If your tweet gets 10% of the engagement you would have expected, well who's to say whether it just wasn't a very good tweet, or it was artificially deboosted?
Shadowban is a popular term for the concept, but the literal meaning isn't very useful when it comes to representing how Twitter actually works. It seems like a motte and bailey situation. One side could say Twitter doesn't shadowban because they never actually do the exact literal meaning. The other side can say that artificially suppressing the reach of a tweet in more subtle ways may technically not be the literal meaning, but it's the same idea, and they need a word to express it that is understandable and has some punch to it.
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