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The YouTube algorithm is notoriously opaque from the end user perspective, and truly is hasn't been transparent since YouTube made the first major adjustment to it by disincentivizing clicks over watch time and website retention. Back when they were on their meteoric rise in popularity, the Paul twins were famous for directing their viewers to their brother's videos and using each other's channels to 'trick' the algorithm and they both got really famous really quickly as a result. The algorithm correctly identified that viewers who watched Jake Paul very often watched Logan Paul videos, so as soon as you click on one of their videos in your 'Recommended' tab, YouTube had already started the process of tailoring your user profile to watch videos from the other brother.
Information about how and why the YouTube algorithm was changing from 2015-2020 would be so incredibly valuable for contextualizing a lot of the social movements we've seen recently, but too bad that this is information we will probably never get publicly.
Many successful youtubers emulate this by having multiple channels even if all of them have basically the same type of content. They just advertise content on the other channel during the video and maybe with a link in description. Sometimes this secondary channel gets even more popular than the main one, so this crosspollinating definitely has some effect.
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