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It depends on where you are, in the west I would look for an American (California or Northwest) start in the 12-20 range, and start with the ones that have lots of fruit/jammy terms in their description (try to hit a total wine or Trader Joe's if you can (just pick something in the middle of the price hump at TW or that has a good description at TJs). You can experiment from there (there used to be a lot of good Northwest pinot noirs under $10).

If you're buying for Thanksgiving, I usially look for one with a pairing suggestion with salmon or roast meats or has some earthy tasting notes (sometimes tobacco, grass/hay) and don't be afraid to bump the price a little if it's affordable and something sounds like a great match with your favorite dish.

I'm going to hit Trader Joe's. Thank you!

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