Do you have a dumb question that you're kind of embarrassed to ask in the main thread? Is there something you're just not sure about?
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No, I do not. But I have extremely relevant issues, so that doesn't answer the question...
But I have to ask: whence the concept of children's fiction? Or, even, whence the concept of adult's fiction? Or better yet, how functional is the post-industrial idea of child Vs adult, compared to pre-industrial versions of these identities/roles?
Childhood and adulthood as we know them today are new. Yes, the two have been distinguished since time immemorial, but not in precisely this way. Decreased child mortality, child labor laws, compulsory education, the disappearance of jobs that children could traditionally participate in, all utterly transformed what it means, culturally, to be child/adult. "Culturally" being the key word.
Entertainment, though, has such a whacky history that I'm sure I'd miss something trying to summarize it. I think the big thing is that, at some point, the entertainment and toy industries realized how much of a cash-cow specifically targeting children can be, followed by realizing that getting an older audience to stick with it will also increase profits. Furthermore, if we're talking the past 40-50 years? Children's entertainment is wildly different from the nursery rhymes and fairytales of a century ago. At this point, I think culture hasn't really caught up with the fact that the entertainment industry is trying to get really good at selling fun stuff, and that they sometimes succeed beyond what a narrow view of demographics would suggest. Kids growing up with media made for children, these days, are growing up with the products that out-competed weaker products. Of course it's going to have sticking power.
More than all that, though, when entertainment became a mass industry, constantly pumping out new material, I think that left a huge impact on culture we haven't really figured out, yet. When producing new stories in masse was expensive, popular culture didn't have much to latch onto. Pop culture as a concept is spectacularly different following a relevant technological innovation, after all. References to the Bible and classical mythology were the norm, and it was all public domain so you didn't have to worry about getting demonitized for quoting a Psalm or two. Put a clip from Harry Potter in a video on Youtube, and so help you if it's more than five seconds long.
TLDR: this aspect of culture is changing, and fast, and has been for a good century and then some, at least. What do concepts like childish and immature actually mean, and how long have they meant that, and why? What even is the purpose of entertainment? I don't think the answers to any of these are sufficiently agreed upon for there to be a straightforward answer to the original question.
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