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Notes -
I’m familiar with the Halo franchise. People played the solo campaign as the key feature of the game. There was also a split screen mode. But the campaign was enjoyable as a social validation simulator.
This was huge during the sudoku craze around 2004, reinforced by “sudoku is good for your brain”, but I don’t know how popular it still is. It has been squarely defeated (pun intended) by the much more social NYT games. I wonder if any kids play it. Perhaps even sudoku was socially-mediated: news says solving it means you are smart, also it’s popular, you feel smart and popular when you play and win.
I used to think this, and it falls in line with the Flow theory, but I’m starting to doubt it. Curiosity and attention seem to be profoundly shaped by social forces. Do crows solve puzzles for fun or do they do it for food?
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