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Why Read?

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How did you manage to go through school without even being made to read a book once? What did you learn basic literacy with?

To actually answer the question: something others haven't mentioned is that text is the lowest-cost medium of expression. If you have a good idea, but don't have the time/skills/capital/popularity/marketability to express it in a documentary or a graphical novel or a catchy Youtube video, you will write it down. Thus, reading allows you to reach not only those good ideas who were had by good clip makers, but the rest of good ideas as well.

To illustrate: good books are often written alone, perhaps with an editor or two poring them over as far as I'm aware. In contrast, a good movie today is a crowd of actors, technicians, directors, screenwriters and at least a small boatload of money to pay them all.

As ZorbaTHut mentioned, reading is how you find good shit like Unsong or Pale that's probably not going to hit the screens in the author's lifetime.

Knowing reoccuring ideas and patterns and when to apply them is a part of intelligence in my books.