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Are we talking 'creator' as in 'content creator' here? Do these regularly found startups? Using crypto currencies as a way to donate to artists, seems fine. If they want to hand out some shiteCoin to show their appreciation, why not. Just don't confuse it with an investment.
The blockchain has two valid use cases, in my opinion. One is as a system to implement revision-proofness: if I pay some token amount to put a hash of some file on the bitcoin blockchain, it will be very hard to deny that I had written that file at that time.
The other use case is to (with mixes) transfer funds anonymously without regulatory oversight.
As an investment, even established cryptocurrencies seem dubious, more pyramid scheme than anything. Gold has been used to store wealth for millennia, as it is both in demand for jewelry and rare. US$ is a reasonable mean to store wealth, that is reasonable because the country with the largest military in the world firmly insists that it's residents pay taxes in that currency. Likewise, US bonds. Stocks in companies residing in countries with a working justice system can be bought in the knowledge that the CEO risks jail time if they swindle investors too blatantly.
The big coins, like bitcoin and etherium (I think) are at least not entirely unreasonable investments, even if I would not invest more than a tiny fraction of my wealth in them. At the end of the day, bitcoin has little to recommend it over its myriad competitors besides having been around longer.
Coins issued by a single company are, to first order approximation, scams. People buy them because they think there is a bigger fool around whom they can sell their coins to before the rug is pulled. Sometimes they are right, they might even make a profit from them.
"Investing" in a company through coins seems likewise wishful thinking. At the end of the day, companies are worth something because they own real world assets. The link tying a companies assets to their stock owners is enforced by laws, a CEO who decides to pocket the assets of a company and leave his shareholders with a worthless husk will generally not thrive. The link between ownership tokens of some web3 company and their physical world assets is certainly not enforced by the blockchain, nor will the investment laws of most countries provide support for blockchain-based company ownership. (Besides, 'we will sue the CEO in federal court' would go contrary to the anarcho-libertarian world view of crypto currencies where you are supposed to trust math and the self-interest of the market participants, not some government.)
I am sure that some of the scams are genuinely novel and interesting projects. I am also sure that some of the projects are not even scams, in the same way that I am sure that some of the people sitting in death row have never hurt a fly.
Sure, some combinations of cryptocurrencies and chatbot might make a million dollar, but that will basically be because a million people find it novel and cute and pay a dollar to it, not because it does useful work worth 1M$. At the end of the day, it is the difference between some kids trying to run a lemonade stand and making a few bucks because their neighbor likes them and the McDonalds down the road, which runs a scaleable business.
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