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But how does adding yet another pro-Harris post to a sub-reddit that is already 100% full of pro-Harris posts drive turnout? It makes no sense.
It's like a guy adding a 17th Harris/Walz yard sign to a yard that already has 16. It doesn't make his neighbors want to go vote for Harris. It just makes him look like a crazy person.
It's the same mistake that mass media outlets like ABC make. You can make a choice to burn a small amount of credibility in exchange for partisan politics. But at some point, the credibility is gone and then your endorsements actually hurt the candidate.
Democrats who look at the front page of Reddit will say "holy shit, what a bunch of crazy people" and think "maybe I'll stay home on Tuesday".
Yeah, not quite sure what the strategy is here. Targeting non-politics subreddits / the global top posts to get exposure to Reddit users that aren't looking for political news could possibly be doing something. Maybe they're expecting Reddit users to repeat the messages to non-Reddit users, and giving them more talking points increases the chance that will happen / it will be effective? Or maybe they're concerned that even /r/politics posters might be too apathetic to vote?
Of course, there's also the possibility they're looking for
their keysvotes under a streetlight. That is, it really is the waste of effort it looks like; they're targeting Reddit because they know Reddit, not because it's actually a good target.More options
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