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Notes -
My view on predictions of political races is the opposite--I think they are great and useful--precisely because I don't really care about politics but I do care about polls (and statistics in general). Predictions of political races are a way to test the poll's methodology.
For example, Gallup is but one of many companies whose business is to poll US adults on various questions of interest--say, what percent of US adults identify as LGBT. That's a reasonably interesting question, judging by The Motte's interest in the subject. Also, businesses may want to know how big the group is, if they are considering catering to it.
So the Gallup's poll says that 7.1% of US Adults identify as some flavor of LGBT. But how well does that reflect reality? Gallup provides a snippet of their survey method at the end--surveyed over 12,000 adults by phone (70% cell, 30% landline)--and they give that standard phrase familiar to anyone who took an introductory Statistics course:
So they are saying that their result is likely within one percentage point of reality... except that this nice quantitative statement only accounts for sampling variability, and doesn't even try to estimate the systematic bias of their methods.
For example, for many decades now there has been a huge drop in the proportion of people who pick up their phone when a rando calls them. Two decades ago, when I was teaching intro stats and Gallup still published their non-response rate, it was a measly 5%. Now? It's so bad that most respectable polling companies have dropped randomized calling altogether, and they have switched to recruiting people into panels--like, recruit 100,000 US adults who will have your company's phone number in their caller ID, and so would be more likely to pick up the phone. Then the response rate goes up to like 20%-30%.
But how representative are those panels? Why should you trust that they produce polls that are anywhere close to reality? The one great way to test it is if there is a census coming up, and the poll tries to predict the outcome of that census. Well, that's what an election is--a census of the voters.
To be clear, I'm not trying to suggest that polling is useless, or that it shouldn't be done. I just don't think we should put to much stock into polls insofar as they concern the average voter.
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