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I just got an email from Rescue the Republic, which I supported with some cash. The gist is, "Yay, we had 4 million Youtube views...Americans are taking notice!" I've seen similar things with Trump videos on X. Always some form of "something happened on this platform...Americans are totally into it!"
I understand that most viewers of Youtube are still Americans (correct me if that's no longer true) so, yeah, maybe in some basic way the statement is true, but I cringe whenever I see these types of claims. It's the Internet, man...you have no idea who watched your video, upvoted your comment or forwarded you tweet.
Am I way out over my skis here? Is it a safe claim to make or is the rest of the world being under-counted? am I right to side-eye these kinds of claims?
I'm pretty sure youtubers can see who is watching their videos, even down to a subnational level. I think they could tell if it was Floridians or Californians. Don't think X is on that level.
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It's pretty trivial to collect demographics. Google knows what IP address you used to visit YouTube, and that IP address pretty trivially traces back to a specific city. I'd expect YouTube makes this information available to content creators, since knowing your audience helps you tailor your content. Back when I was working with such tools, it was a pretty standard feature - even my tiny personal blog reports which countries I get visitors from.
I'd be more suspicious of social media making the same claims - as far as I know, Twitter doesn't provide any way to get that sort of information. It wouldn't be hard to build a 3rd party tool to calculate that data, but it would be relying on profiles listing a self-reported location.
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