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I think all media wants their preferred candidate to win because it will make them the most money. Establishment media cares only about lining their coffers.
https://www.pewresearch.org/journalism/fact-sheet/cable-news/
Left-leaning news outlets do better under Republican administrations. Right-leaning outlets do better under Democrat administrations. If the bottom-line was the primary driver, CNN and MSNBC would be pushing for a Trump win.
it's principal agent problem all the way to the top. The mistake often done in these kinds of discussions is assuming that the news reporter or the editor and journalist in the news room cares about the bottom line of the corporation. The only ones that do are the CEO and the bean counters in the finance room; everyone else cares about other things (ideology) as it isn't their job to make sure their business is profitable enough to make payroll.
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