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Frankly, one interpretation of this whole affair is that Lauren Chen and her husband were scamming the Russians, because the Russians don't seem to have got anything they wanted out of this. They paid a lot for very little. Still, it would be a foolish thing for Chen to do.
These influencers are mostly just regular conservative culture warriors, and half of them are only reluctantly voting Trump. They're not especially pro-Russia, although they're not especially keen on the US's role in the conflict either. They mostly don't talk about it. Matt Christiansen, in particular, strikes me as a relatively fair-minded and moderately conservative libertarian type--no rabble-rouser by any means. The views these people express seem relatively normal among online right-wingers, the kind of people and views which are being systemically excluded from mainstream channels and outlets. While I don't expect it to be part of Russia's intent, I am reminded of how Western governments have in the past funded outside or underground media organizations to counter state-controlled media in foreign dictatorships.
I wonder if the reason the Russians targeted these influencers is because they actually believed the left-wing claims about all the right-wing grifters being pro-Russian, and so they decided to capitalize on that by actually funding them. They then discovered that the influencers weren't really all that pro-Russian at all, and then they felt like they had been cheated (and maybe they were?). However, the whole funding scheme is then exposed, and it has now seemingly confirmed the original left-wing claims that these right-wing influencers were all just pro-Russian grifters. Ironies abound.
Of course, if it was more like a scam to take Russian money but then just do whatever, then it has now backfired quite badly on them.
Maybe its 4D decision theory chess?
Now that people know that it is Russian policy to throw large amounts of money to vaguely pro-Russian influencers with no-strings attached, people with large platforms will be more willing to sprinkle in anti-interventionist rhetoric in the hopes of getting that sweet sweet kremlin money.
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I think this is pretty common in intelligence work, the CIA routinely pays huge sums to large numbers of people who provide shitty, fake or useless information in the hope that some day, one of them might be in a position to hear something or accidentally find themselves in a useful role. It was the same in the Cold War (on all sides).
A few billion a year on human intelligence that is 99% useless is chump change.
I guess $10 million sounds like a lot, but it's not really in this context, especially if they were spending $100,000-$400,000 per month on multiple influencers for a handful of hours content that didn't really include anything in the way of Kremlin propaganda. It sounds like the Russian agents were none too happy with how things were going. Is that because Chen was just bad at her job or did she just not care? Of course, it gave those agents blackmail power over Chen and perhaps others, but what good is that? These are quite marginalized figures who have little or no instituational knowledge or pull to do anything for Russia. It all seems so absurd. But you're right, governments piss away money like this all the time.
Of course, I presume there are similar shenanigans going on elsewhere, but the DoJ likely has less interest in exposing them. These influencers are politically safe targets, but that just makes the Russians even more incompetent.
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