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Notes -
I'm late to this thread, but I did read Scott's post a few days ago. I don't love any of his examples or his framing. To me there are three categories to consider:
The first two categories are not cancel culture. They are just economics and personal/group preference. Companies may change their behavior in response to the economic reality, including terminating employees, but these are in response to employees directing the company in an unprofitable direction. The desired outcome, if accomplished at all, is achieved passively. All choices are made by the company in response to changing circumstances. Budweiser, Gillette, and Dixie Chicks all fall into this category.
The third category is cancel culture. It is a direct and active demand on the company to change it's behavior in some way. The company often has no direct economic rationale for taking the action. The action, if taken, is done to placate the mob. Gina Carano was well liked as Cara Dune, but Disney caved under pressure. My own company, who publicly espouses values disconnected from their core mission that are somewhat misaligned from my own, would happily sacrifice me to avoid an online mob, despite my opinions having zero to do with my company's profitability. Indeed, official policy states that an employee is liable to termination if they make controversial posts and are subsequently revealed to be an employee. This has an absolutely chilling effect on speech.
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