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While as others have pointed out, China still punches well below its weight as far as modern cultural exports go due to government restrictions, I don't think it should be surprising that a region containing 20% of the world's population (and a much higher percentage of its industrialized population) would become a major player in the media and entertainment spheres. It's also not as though a Western obsession with East Asian culture is anything new.
China cultural exports is also a weird one since there's such an international sinosphere that there's plenty of stuff that has been adapted from regional Chinese markets (Cantopop, Hokkien Dramas from Taiwan etc) for broader adaption across the Chinese sphere without really making a blip on anglos.
I've got a Malaysian-Chinese partner and thus probably consume more Sino content than most people. I've enjoyed some of the modern output (Yolo was actually really fun as a boxing movie but also riddled with a bunch of weird diversions from the standard Western tropes that I found fascinating as a culture study).
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