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Notes -
The pessimistic answer's that they don't care, either because modern audiences will buy it anyway, or because the costs of writing well exceed the return. But I'm not convinced.
((For example, take Deadpool 3:It has a brilliant character bit where the protagonists take down Cassandra Nova in her headquarters, if you'll excuse the pun, by exploiting her sadism and fascination with corrupting others to her view of a destructive freedom from past constraints, then offering her a sort of redemption even recognizing how little she'd want to take it, something only that Logan could do and that has had breadcrumbs dropped throughout the film.
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And then it has her pop up again, and the second time she's beaten by Deadpool and Wolverine holding hands and trying to kill themselves. There's a mechanical cause why that works, but it's made up five minutes beforehand by a guy who has no idea what he's talking about, and ends up being partly wrong anyway.
The people who wrote the first confrontation weren't facing different pressures than the second -- it's not like Michael Bay helicoptered in, made a bad joke, and then dived out a window.
The less cynical possibility is more that the modern nature of digital editing and massively parallel work means that by the time even a mid-range movie comes out, it's hard for anyone to have a good view of the final product and only the final product. The people making decisions are living, breathing, and sleeping every part not just the scenes that are shot or napkins that are scrawled on, but even some that only existed in their heads. The people touching up individual scenes are looking under a microscope at details we might not even be able to see, without the big picture.
Sometimes that's for the better: a lot of what gets dropped is better implied, or better not done at all. But things slip through the cracks.
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