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Notes -
Richard Baris talks about this on Twitter: the vast majority of voters are not undecided, and driving turnout among partisans ends up being much more impactful than swaying the mythical moderates. (Besides, the more you activate your own partisans, the more reasonable and mainstream your ideas become, and thus inherently more "moderate".)
"Moderating" is basically an act of persuasion more than actually moving to a political center: if you frame the issue right trans kids becomes the responsible take, while tax cuts for the middle class become an extreme take.
I've heard that narrative before, I'm not totally convinced by it. I'd want to see some decently strong evidence for it before buying into it.
Especially since generally, moderates win swing states, not whoever motivates partisans the hardest. The nation as a whole is like one giant swing state in many ways.
I don't believe framing has that much power. I think voters mostly make their own decisions, propaganda has an impact but it's relatively small.
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