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Notes -
I disagree with most of your assessment because it simply does not track my own experiences--but this particular sentence did catch my attention. I was recently reading this Atlantic article about how Boeing became such a terrible company. The complete picture is of course complicated, but a quick-and-dirty version goes like this: once upon a time, Boeing made money by making airplanes. Over time, they did less and less actual making of airplanes and more and more putting their stamp on airplanes that were mostly made by other companies. By outsourcing this work, Boeing was able to increase its profits! But over time, this resulted in an "airplane company" that could not rightly be said to understand airplane-making in the way it once had.
I see this sort of thing all over the place. Amazon was a fantastic bookstore. Then, it became a remarkable everything-catalog. Now, it is a kind of shitty logistics company with a lumbering stranglehold on a couple of important channels of commerce. Each step down the path was a step toward greater profitability, but also a step toward enshittification.
The enshittification of geek culture is probably not entirely attributable to the Great Awokening--personally, I suspect that bad copyright law plays a bigger role than is ordinarily appreciated, as "control" over "key properties" comes to trump creativity and risk and so forth. But as I noted in another comment--"It used to be okay for something to not be for you." That is not something today's marketers seem to understand, or agree with. Everything has to be for everyone (except, maybe, straight white men). But even from a capitalistic perspective this is probably an actual mistake; short term, you might think "I want everyone to like this and buy it, because that will maximize profits" but long term you just end up with shitty planes literally falling apart in the sky--and whatever the cultural equivalent of that is.
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